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Found 26 from your keywords: subject="Live Streaming Commer...
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PENGARUH IMPULSE BUYING, E-WOM, LIVE STREAMING DAN BRAND IMAGE SEBAGAI STRATE…
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Shidiq, Januar Muhammad

Tujuan: Penelitian ini bertujuan untuk menguji Pengaruh Impulse Buying, E-Wom, Live Streaming dan Brand Image Sebagai Strategi Pemasaran Terhadap Keputusan Pembelian Pada Marketplace Shopee” (Studi Kasus Pada Aerostreet). Metode: Metode penelitian yang digunakan adalah Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik analisis Structural Equation Modeling…

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Analisis Pengaruh Live Streaming Selling.Konten Pemasaran Digital .,Diskon da…
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Husdi, Hang Nadim Ayyasiri

Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh langsung variabel Live Streaming Selling, Konten Pemasaran Digital, Diskon dan EWOM pada pengguna Ecommerce Tokopedia dengan pengguna Tokopedia di wilayah Jawa dan Sumatera sebagai subjek penelitiannya. Metode : Penelitian ini adalah penelitian kuantitatif dengan menggunakan data primer yang diperoleh melalui angket/kuesioner yang t…

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Pengaruh Harga, Influencer Dan Live Streaming Terhadap Minat Beli Tas Jims Ho…
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Dewi, Dini Puspita

"Objective: This research aims to determine the level of buying interest in Jims Honey bags using the live streaming variables of the TikTok application, influencer and price. This research has an age range of 13 years and over in the Bogor city area Method: This research uses a descriptive quantitative approach with the Partial Least Square- Structural Equation Modeling (PLS-SEM) analy…

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Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…
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RIFAL, MUHAMAD

"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…

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E-Commerce 2017 : Business, Technology, Society (Thirteenth Edition)
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Laudon, Kenneth C.Traver, Carol Guercio

"Understanding the Vast and Expanding Field of E-commerce Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce toda…

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