"Objective: This study was conducted to determine the influence of Lifestyle, Pleasure, Financial Behavior and Religiosity on Impulsive Buying in Online Shops. Method: Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling technique with the criteria of respondents being gen z with a minimum age of 15 years and gen millennial…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
"Demi pengembangan ilmu pengetahuan, menyetujui untuk memberikan kepada Universitas Islam Tazkia Bogor Hak Bebas Royalti Non Eksklusif (Non Exclusive Royalty-Free Right) atas skripsi saya berjudul: “PENGARUH GOOD ZAKAT GOVERNANCE TERHADAP MINAT MUZAKI DENGAN KEPERCAYAAN SEBAGAI MEDIASI PADA ORGANISASI PENGELOLA ZAKAT (Studi Kasus Muzaki Di kota Bontang)” Beserta perangkat yang a…