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E-Commerce 2017 : Business, Technology, Society (Thirteenth Edition)
"Understanding the Vast and Expanding Field of E-commerce Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce toda…
Pengaruh Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian Produk…
Tujuan: Penelitian ini mengevaluasi pengaruh e-WOM terhadap keputusan pembelian produk makanan halal Mie Gacoan di Shopee Food. Intensitas, valensi opini, dan konten adalah 3 indikator yang digunakan untuk mengukur e-Wom terhadap keputusan pembelian. Metode: Penelitian ini menggunakan metode kuantitatif dengan data primer berupa kuesioner sebagai sumber data. Responden dalam penelitian…
Pengaruh Brand Trust, Advertising Credibility, dan E- WOM Produk Somethinc Te…
"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…
Pengaruh Penggunaan Media Sosial, Konten Kreatif, Dan Platform E-Commerce Tik…
Tujuan: Penelitian ini berfokus pada analisis bagaimana pemanfaatan platform e commerce TikTok Shop serta penerapan strategi pemasaran digital dapat memengaruhi penjualan produk UMKM (Usaha Mikro, Kecil, dan Menengah) di wilayah Bogor. Dalam kajian ini, strategi pemasaran digital ditempatkan sebagai variabel yang berperan sebagai perantara (mediator) antara penggunaan TikTok Shop dan peningkata…
Analisis Pengaruh Literasi Digital, Kesiapan Digital, Dan Dukungan Pemerintah…
"To analyze the influence of digital literacy, digital Readliness, and Government support on the e-commerce adoption interest of MSMEs in Citeureup District. : This research employs a quantitative approach with a case study on MSMEs in Citeureup District. Data collection was conducted through a questionnaire distributed via Google Forms, addressing the research problem. The data ana…
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