Objective : This study aims to find out non-performing financing at BSI bank from 2015 to 2022. Methodology : This research uses quantitative research. The sampling technique used was non-probability sampling using purposive sampling by taking data from BRIS, BSM, BNIS and BSI on quarterly data for 2015-2021. The method in this research uses Autoregressive Distributed Lag (ARDL) by looki…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a product. The d…
Buku Islamic Marketing Manajement: Mengembangkan Bisnis dengan Hijrah ke Pemasaran Islami Mengikuti Praktik Rasulullah saw. dapat membantu Anda dalam memahami konsep manajemen pemasaran islami. Buku ini membahas secara islami berbagai hal terkait manajemen pemasaran antara lain konsep dasar manajemen pemasaran: maqashid syariah; peran pemasaran; pengembangan strategi dan rencana pemasaran; taba…