"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a product. The d…
Potensi usaha pembiayaan mikro selalu menarik minat banyak orang, sehingga banyak orang berlomba mendirikan lembaga ini. Namun banyak dari mereka merasa sudah paham pada karakteristik dunia lembaga keuangan mikro dan UKM (Usaha Kecil Menengah) tanpa perlu terlebih dahulu belajar secara komprehensif dan mendasar. Mereka menganggap sepele tata cara kelola dan resiko bidang usaha segmen ini. Parah…