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Global Marketing Strategy
Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consid…
Perilaku Konsumen Sebagai Dasar Untuk Merancang Strategi Pemasaran
Perilaku konsumen merupakan aktivitas yang dilakukan oleh konsumen dalam bagaimana memperoleh barang dan jasa, menggunakannya dan tidak memakainya lagi sebagai hasil dari pengaruh faktor-faktor pribadi dan lingkungan, serta kegiatan pemasaran. Perilaku konsumen berpusat pada proses keputusan pembelian. Proses keputusan pembelian yang kompleks terdiri atas lima langkah, yaitu (1) munculnya kebut…
Essential Economics for Business (Fourth Editions)
Want to see economics in action? Search online for the Sloman Economics News Site - a blog that's updated several times a week with current affairs and topical stories ... all linked into your textbook so you can explore the background to the issues more deeply. Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business wh…
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