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Found 99 from your keywords: author=Daffa, Maulana Faris
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Studi Komparasi Loyalitas Pengguna Tokopedia Dan Shoppe Pada Generasi Z Di Ja…
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Daffa, Maulana Faris

Tujuan : Penelitian bertujuan untuk membandingkan tingkat loyalitas pengguna marketplace Tokopedia dan Shopee di Jabodetabek. Metode : Penelitian ini mengguakan teknik analisis regresi linear berganda (RLB) dengan jumlah sampling (sebutkan disini). Hasil : Hasil dari penelitian ini menunjukkan bahwa adanya perbedaan dalam pengaruh variabel independen terhadap masing-masing variabel…

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Analisis pengaruh kualitas layanan dan atribut produk terhadap kepuasan pelan…
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Maulana, Heffy

ABSTRACT The aims of this study is to look at the impact of the quality of service and product attributes on customer satisfaction measured by Likert scale using multiple regression method. The results of the study examined the characteristics of customers in terms of gender, age, residence, occupation, income and last visit. The simultaneous quality of service and product attributes affect c…

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