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Found 9 from your keywords: author=Citra Umbara
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Pengaruh Brand Image, Harga Dan Brand Awareness Terhadap Keputusan Pembelian …
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Indri, Citra Nasya

"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…