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Pengaruh Brand Image, Harga Dan Brand Awareness Terhadap Keputusan Pembelian …
"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…
Analisis Pengaruh Literasi Keuangan, Manajemen Resiko, Dan Media Sosial Terha…
"Goal : This thesis aims to analyze the influence of financial literacy, risk management, and social media on investment decisions in the sharia capital market among millennials in Lhokseumawe City. Methods : This study employs a quantitative approach using Structural Equation Modeling - Partial Least Square (SEM-PLS). Primary data were collected through questionnaires distributed via …
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