Tinjauan Hukum Islam Terhadap Program Gratis Ongkir Dalam Marketplace: Analis…

"Goal : Goal : This study aims to desribe and analyze the implementation mechanism of the shipping program on TikTok Shop and examine its implications from the perspective of Islamic law. Methods : This research employs a qualitative approach using descriptive analytical methods. Data were collected through literature review, in-depth interviews with sellers, buyers, and Islamic law …

Analisis Kepuasan Pelanggan Dengan Menggunakan Metode Importance Performance …

Objective: This study aims to analyze customer satisfaction using the Importance Performance Analysis (IPA) method on the @jartebeauty brand in TikTok Shop. Methode: The research employs a quantitative approach, with data collected through questionnaires distributed to 115 respondents. The research variables cover five dimensions of customer satisfaction: Staying Loyal, Purchasing the Companyâ€â€¦

Pengaruh Persepsi Label Halal, Tingkat Penjualan, dan Review Produk Terhadap …

Goal : This study aims to analyze the influence of halal label perception, sales level, and reviews on purchasing decisions for halal skincare products at TikTok Shop among men in Jabodetabek City. Methods : This study uses a quantitative method. The sampling technique that will be used is purposive sampling, where the sample is determined with certain considerations. The number of samples used…

Pengaruh Penggunaan Media Sosial, Konten Kreatif, Dan Platform E-Commerce Tik…

Tujuan: Penelitian ini berfokus pada analisis bagaimana pemanfaatan platform e commerce TikTok Shop serta penerapan strategi pemasaran digital dapat memengaruhi penjualan produk UMKM (Usaha Mikro, Kecil, dan Menengah) di wilayah Bogor. Dalam kajian ini, strategi pemasaran digital ditempatkan sebagai variabel yang berperan sebagai perantara (mediator) antara penggunaan TikTok Shop dan peningkata…

Pengaruh E-Service Quality, Website Design Quality terhadap Repurchase Intent…

Tujuan: Untuk mendapatkan informasi mengenai pengaruh e-service quality, website design quality terhadap repurchase intention dan e-trust sebagai variabel mediasi pada pengguna platform TikTok Shop di kalangan mahasiswa aktif Institut Agama Islam Tazkia Bogor Angkatan 2019, 2020, 2021, dan 2022. Metode: Penelitian ini menggunakan metode kuantitatif. Pendekatan pada penelitian ini mengg…

Pengaruh Penerapan Pemasaran Syariah Terhadap Minat Beli Konsumen Muslim Deng…

Edition

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ISBN/ISSN

NIM.19101167

Collation

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Series Title

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Call Number

REF 658.8342 NUR p

Pengaruh e-WOM, Viral Marketing, Live Streaming Shopping Terhadap Minat Menca…

Edition

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ISBN/ISSN

NIM.19101101

Collation

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Series Title

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Call Number

REF 658.8342 PRA p