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Analisis kualitas pelayanan café berdasarkan adaptasi model carter (studi ka…
Penelitian ini bertujuan untuk mengetahui seberapa besar tingkat harapan, kinerja dan kesenjangan antara keduanya, juga variabel apa saja yang harus diprioritaskan untuk dapat memperbaiki kinerja Sop Buah Pak Ewok Café Cabang Bogor menggunakan metode IPA (Importance Performance Analysis), CSI (Customer Satisfaction Index) dan SERVQUAL (Service Quality). Hasil IPA menunjukkan bahwa atribut yan…
Analisis pengaruh kualitas layanan dan atribut produk terhadap kepuasan pelan…
ABSTRACT The aims of this study is to look at the impact of the quality of service and product attributes on customer satisfaction measured by Likert scale using multiple regression method. The results of the study examined the characteristics of customers in terms of gender, age, residence, occupation, income and last visit. The simultaneous quality of service and product attributes affect c…
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