Filter by
Faktor-Faktor Yang Mempengaruhi Gen Z Dalam Melakukan Keputusan Pembelian Pro…
Analisis Regresi Linear Berganda Dengan Perangkat Lunak SPSS 3.0
- Edition
- -
- ISBN/ISSN
- NIM.2110101126
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.84 AUL f
Faktor Determinan Yang Mempengaruh Loyalitas Konsumen Mie Gacoan Bogor
Objective: This study aims to measure the level of Consumer Loyalty using the variables of Brand Image, Halal Certification, Price, Product Quality and Location towards the Consumer Loyalty of Mie Gacoan Bogor. Methods: Using a descriptive qualitative approach with Multiple Linear Regression analysis techniques. Sampling was conducted using Purposive Sampling with the criteria that respondents …
- Edition
- -
- ISBN/ISSN
- NIM.2110101042
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8343 SIR f
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Goodie Bag Di Ri…
" To Analyse The Factors That Influence The Decision To Purchase Goodie Bags in Modern Retail and Their Impact On Environmental Sustainability. : This research employs a quantitative approach utilizing a case study of communities in Greater Jakarta. Data was collected through questionnaires distributed using Google Forms. Data analysis techniques used Structural Equation Modelling…
- Edition
- -
- ISBN/ISSN
- NIM.2110101138
- Collation
- -
- Series Title
- -
- Call Number
- REF658.8342 FAU a
Pengaruh Literasi Keuangan Syariah, Faktor Demografi Dan Pengetahuan Tentang …
"Purpose: This research aims to determine the influence of Islamic financial literacy, demographic factors, and product knowledge on purchasing decisions for gold instalment products. Methodology: This study uses a quantitative approach with purposive sampling technique by distributing questionnaires to 170 respondents in the Jabodetabek area who have used or are currently using Islam…
- Edition
- -
- ISBN/ISSN
- NIM.2110101159
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 ABD p
Pengaruh Gaya Hidup, Kualitas Produk, dan Harga terhadap Keputusan Pembelian …
" The study aims to determine the influence of Lifestyle, Product Quality, and Product Price partiality or simultaneously on the purchase decision of a product in the TikTok Shop application. This research method uses a quantitative description approach by collecting data through the distribution of questionnaires to generation Y and Z who are domiciled in Jakarta and have made purcha…
- Edition
- -
- ISBN/ISSN
- NIM.19101046
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 BAH p
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Digital P…
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equation Modeling-…
- Edition
- -
- ISBN/ISSN
- NIM.2110101174
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.84 AMA a
Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
- Edition
- -
- ISBN/ISSN
- NIM.2110101014
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 MAR p
Pengaruh Review Pelanggan Rating Produk Dan Kualitas Produk Terhadap Keputusa…
"Goal : To analyze the influence of customer reviews, product ratings, and product quality on purchase decisions of Skintific products among students in Bogor City. Methods : This study employs a quantitative approach with a case study of students in Bogor City. Data collection was carried out through the distribution of questionnaires via Google Forms. The data were processed using SPS…
- Edition
- -
- ISBN/ISSN
- NIM.2110101120
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 KHO p
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Produk MS GLOW Dengan Nega…
This Studi Aims To Determine How Key Opinions Leaders, Product Quality, And Price Influence Purchasing Decisionfor MS Glow Product and The Moderating Roe Of Negative Electronic Wod of mouth this Relationship
- Edition
- -
- ISBN/ISSN
- NIM.2110101065
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 NUR f
Pengaruh Social Media Marketing, Brand Value, dan Product Innovation Terhadap…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a product. The d…
- Edition
- -
- ISBN/ISSN
- NIM.2110103031
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 ALI p
Determinan Intensi Pembelian Produk Makanan Kemasan Halal Impor
To analyze the partial and simultaneous influence of the variables of religiosity, halal awareness, trust in halal certificates, product quality, and price on the purchase intention of imported halal packaged food products among Muslim consumers in the Jabodetabek area. : This study uses a quantitative approach with a case study of Muslim consumers in Jabodetabek. Data collection techniques are…
- Edition
- -
- ISBN/ISSN
- NIM.2110103042
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 MUB d
Analisis Pengaruh Religiusitas, Promosi dan Pengetahuan Produk terhadap Minat…
Tujuan: Penelitian ini memiliki tujuan untuk mengetahui tingkat minat beli terhadap kosmetik halal menggunakan variabel Religiusitas, Promosi, dan Pengetahuan produk. Penelitian ini memiliki rentang usia 18-40 tahun diwilayah Jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskreptif dengan Teknik analisis Partial Least Square- Structural Equation Modelling (PLS-SEM). Pen…
- Edition
- -
- ISBN/ISSN
- NIM.21101.01051
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 AST a
Pengaruh Sertifikasi Halal, Harga, Lokasi Dan Kualitas Produk Terhadap Keputu…
Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were proces…
- Edition
- -
- ISBN/ISSN
- NIM.2110101123
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 FIK p
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
- Edition
- -
- ISBN/ISSN
- NIM.21101.01128
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8343 IRS p
Determinan Consumer Switching Behavior Terhadap Subtitusi Produk Boikot Teraf…
"Goal : This study aims to analyze the influence of consumer animosity, religiosity, boycott motivation, and product knowledge on consumer switching behavior in choosing substitute products for those boycotted due to affiliations with Israel. Methode : This research uses a quantitative approach with Muslim consumers in the Greater Jakarta (Jabodetabek) area as the target population. D…
- Edition
- -
- ISBN/ISSN
- NIM.2110103011
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8342 SAR d
Pengaruh Green Marketing, Kualitas Produk dan Label Halal Terhadap Keputusan …
Objective : This study was conducted to determine the influence of green marketing, product quality and halal label on Fore Coffee purchasing decisions in Bogor. Method : This research uses quantitative methods with non-probability sampling techniques. This research requires a minimum of 400 respondents. The data obtained was processed using the SPSS application. Results/Findings …
- Edition
- -
- ISBN/ISSN
- NIM.2110101046
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8343 FIT p
Volatilitas Penerbitan Nilai Outstanding Sukuk Negara dari Perspektif Risiko …
Objectives : This study aims to determine the effect of macroeconomic risks, namely gross domestic product growth, inflation, and exchange rate, on the issuance of outstanding sovereign sukuk in Indonesia. Methods : This study uses a quantitative approach through the VAR/VECM method with case studies in Indonesia in the period from 2009 to 2023. Results/findings : Economic Growth (PDB), …
- Edition
- -
- ISBN/ISSN
- NIM.S.2010103003
- Collation
- -
- Series Title
- -
- Call Number
- REF 332.6 RAH v
Pengaruh Sertifikasi Halal, Literasi Halal, Religiusitas, Terhadap Minat Beli…
Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh nilai religiusitas, literasi halal, dan pengetahuan produk terhadap keputusan konsumen muslim di wilayah JABODETABEK untuk memboikot produk McDonald's. Penelitian ini dilakukan dengan latar belakang meningkatnya kesadaran konsumen muslim terhadap isu-isu global, seperti konflik Israel-Palestina, yang mempengaruhi keputusan k…
- Edition
- -
- ISBN/ISSN
- NIM.S.2010103081
- Collation
- ES
- Series Title
- -
- Call Number
- REF 658.8342 ZUL p
Peran Sertifikasi Halal terhadap Minat Beli Kulkas Halal di Jabodetabek
Penelitian ini bertujuan untuk mengetahui pengaruh sertifikasi halal
- Edition
- -
- ISBN/ISSN
- NIM,2010103118
- Collation
- -
- Series Title
- -
- Call Number
- REF 658.8343 MAH p
Pengaruh Kualitas Produk Harga Dan Citra Merek Terhadap Keputusan Pembelian P…
Tujuan : Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari kualitas produk, harga, dan citra merek terhadap keputusan pembelian pada sambal gami khas bontang baik secara parsial maupun simultan. Metode : Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel nonprobability sampling. Penelitian ini membutukan minimal 160 responden. Data yang dipe…
- Edition
- -
- ISBN/ISSN
- NIM2010101009
- Collation
- MBS
- Series Title
- -
- Call Number
- REF 658.8342 mut P
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography