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Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…
"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…
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- NIM.2110101011
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- REF 658.8342 PRA p
Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
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- NIM.2110101103
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- REF 658.82 ADI p
Determinan Pengelolaan Keuangan Pribadi Pada Mahasiswa Pengguna Media Sosial …
"The results of this study indicate that the Financial Literacy variable has a positive and significant influence on Personal Financial Management. Meanwhile, the Fear of Missing Out (FoMO) and Hedonistic Lifestyle variables have a negative and insignificant influence on Personal Financial Management. Thus, financial literacy is an important factor in improving good financial manage…
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- ISBN/ISSN
- NIM.2110101172
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- REF 332.024 RAH d
Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
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- NIM.2110101189
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- REF 658.84 SIL a
Strategi Digital Marketing Dalam Meningkatkan Minat Beli Kendaraan Bekas Mela…
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
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- NIM.2110101111
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- REF 658.84 RAD s
Pengaruh Citra Merek, Media Sosial, Dan Religiusitas Terhadap Minat Beli KFC:…
"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …
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- NIM.2110101066
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- REF 658.8342 SHO p
Analisis Content Mareting Dalam Meningkatkan Engagement Media Sosial Dengan M…
"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
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- NIM.2110101190
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- REF 658.84 KHA a
Analisis Content Marketing Dalam Meningkatkan Reach Pada Media Sosial Instagr…
"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…
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- NIM.2110101099
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- REF 658.84 MUW a
Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
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- NIM.2110101110
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- REF 658.84 HAQ p
Analisis Pengaruh Platform Sosial Media (Instagram, Tiktok, Dan Facebook) Ter…
"This study aims to determine the influence of social media platforms— Instagram, TikTok, and Facebook—on students’ active participation in environmental campaigns delivered by the Siap Darling account, both partially and simultaneously. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 180 s…
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- NIM.2110101145
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- REF 658.84 SUD a
Strategi Branding Fandshoes Dalam Meningkatkan Sale Bisnis Pada Platform Tiktok
Goal : This study aims to explain and analyze the implementation of FandShoes' branding strategy on the TikTok platform to increase sales rates, as well as to identify practices and strategic elements that contribute to increased consumer interest in purchasing. Methods : This research is descriptive qualitative in nature with a field study approach. Data collection techniques include semi-stru…
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- NIM.2110101132
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- REF 658.872 MUN s
Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…
Kuantitatif
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- NIM.2110101013
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- REF 658.872 SAL p
Metode Multifactor Evaluation Process Untuk Menentukan Strategi Promosi Unive…
"Goal: The development of technology not only affects access to education but also influences the marketing and communication sector, particularly in the context of higher education promotion. In the digital era, promotion and dissemination of information regarding new student admissions can be carried out through online platforms such as social media, websites, and digital applicatio…
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- NIM.2110101139
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- REF 658.8 GAN m
Pengaruh Harga, Influencer Dan Live Streaming Terhadap Minat Beli Tas Jims Ho…
"Objective: This research aims to determine the level of buying interest in Jims Honey bags using the live streaming variables of the TikTok application, influencer and price. This research has an age range of 13 years and over in the Bogor city area Method: This research uses a descriptive quantitative approach with the Partial Least Square- Structural Equation Modeling (PLS-SEM) analy…
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- NIM.2110101079
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- REF 658.84 DEW p
Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
"This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results show…
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- NIM.2110101165
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- REF 658.8342 FAS p
Pengaruh Strategi Pemasaran Media Sosial, E-WOM (Electronic Word Of Mounth). …
"This research was conducted with the aim of analyzing the nfluence of social media marketing strategies on consumer decisions in choosing Hajj & Umrah travel, analyzing the influence of E-WOM on consumer decisions in choosing Hajj & Umrah travel, and analyzing the influence of service quality on consumer decisions in choosing Hajj & Umrah travel. : This study used a quantitativ…
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- NIM.2110101083
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- REF 658.872 NUR p
Pengaruh Social Media Marketing, Brand Value, dan Product Innovation Terhadap…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a product. The d…
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- NIM.2110103031
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- REF 658.8342 ALI p
Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…
This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using Structural Equ…
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- NIM.2110103019
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- REF 658.8342 PUT p
Analisis Faktor yang Mempengaruhi Minat Investasi Saham Syariah Gen-Z di Jabo…
Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. The results of t…
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- NIM.2110103005
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- REF 332.6 TAU a
Pengaruh Penggunaan Media Sosial, Konten Kreatif, Dan Platform E-Commerce Tik…
Tujuan: Penelitian ini berfokus pada analisis bagaimana pemanfaatan platform e commerce TikTok Shop serta penerapan strategi pemasaran digital dapat memengaruhi penjualan produk UMKM (Usaha Mikro, Kecil, dan Menengah) di wilayah Bogor. Dalam kajian ini, strategi pemasaran digital ditempatkan sebagai variabel yang berperan sebagai perantara (mediator) antara penggunaan TikTok Shop dan peningkata…
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- NIM.21101.01036
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- MBS
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- REF 658.8343 FAR p
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