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Analisa Faktor Perilaku Konsumtif Pada Pelajar SMA Wilayah Kota Depok Jawa Barat
Tujuan Metode Hasil/Temuan Kata Kunci : Afifah Setyawaryani Permata : S. 20101.01140 : Manajemen Bisnis Syariah : ANALISA FAKTOR PERILAKU KONSUMTIF PADA PELAJAR SMA WILAYAH KOTA DEPOK JAWA BARAT : Untuk memahami faktor perilaku konsumtif melalui variabel independen yaitu media sosial, dompet digital, harga diri, dan teman sebaya melalui motivasi sebagai variabel intervening pada pelajar SMA di …
Pengaruh Penggunaan Media Sosial, Konten Kreatif, Dan Platform E-Commerce Tik…
Tujuan: Penelitian ini berfokus pada analisis bagaimana pemanfaatan platform e commerce TikTok Shop serta penerapan strategi pemasaran digital dapat memengaruhi penjualan produk UMKM (Usaha Mikro, Kecil, dan Menengah) di wilayah Bogor. Dalam kajian ini, strategi pemasaran digital ditempatkan sebagai variabel yang berperan sebagai perantara (mediator) antara penggunaan TikTok Shop dan peningkata…
Analisis Faktor yang Mempengaruhi Minat Investasi Saham Syariah Gen-Z di Jabo…
Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. The results of t…
Metode Multifactor Evaluation Process Untuk Menentukan Strategi Promosi Unive…
"Goal: The development of technology not only affects access to education but also influences the marketing and communication sector, particularly in the context of higher education promotion. In the digital era, promotion and dissemination of information regarding new student admissions can be carried out through online platforms such as social media, websites, and digital applicatio…
Strategi Digital Marketing Dalam Meningkatkan Minat Beli Kendaraan Bekas Mela…
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
Rencana Bisnis Jasa Sosial Media (Instagram) Handling “Soctive Space” Den…
Tujuan: Tujuan dalam rencana bisnis model ini adalah Mendapatkan Value Proposition yang tepat untuk bisnis jasa sosial media handling “Soctive Space” dan Untuk mengetahui proses membentuk Customer Segments yang tepat. Metode: Penelitian ini menggunakan metode penelitian kualitatif dengan metode Action riset dan bisnis model kanvas, yang dilakukan secara terbuka untuk mengetahui per…
Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
"This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results show…
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