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The future 500 : creating tomorrow's organisations today
The Future 500, first published in 1987, shows how business leaders can immediately begin to apply the lessons for aspiring enterprises in eight crucial spheres: the global marketplace, private-public sector relationships, collaboration v. competition, creative capital investment strategies, ethics and social responsibility, new organisational forms, integrated corporate subcultures, and the fu…
Global Marketing Strategy
Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consid…
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