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Pengaruh Social Media Marketing, Brand Value, dan Product Innovation Terhadap…
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a product. The d…
Analisis Faktor-Faktor Penentu Minat Dan Loyalitas Pengguna Dalam Menggunakan…
"Objective: This study aims to determine and analyze the influence of sharia literacy, trust, risk perception, and service quality on the interest and loyalty of Shariacompliant P2P lending users in JABODETABEK. Method: This is an associative quantitative study aimed at empirically examining the relationships between variables based on numerical data collected from respondents. This stu…
Analisis Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Kepuasan Konsumen T…
Tujuan penelitian yang dilakukan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, persepsi harga dan kepuasan konsumen secara parsial dan simultan terhadap minat beli ulang konsumen studi pada rumah makan padang Zulaikha di Kota Medan. Penelitian ini menggunakan model uji regresi linear berganda dengan menggunakan alat bantu SPSS Statistic 20.0 for windows untuk memperla…
Determinan Consumer Switching Behavior Terhadap Subtitusi Produk Boikot Teraf…
"Goal : This study aims to analyze the influence of consumer animosity, religiosity, boycott motivation, and product knowledge on consumer switching behavior in choosing substitute products for those boycotted due to affiliations with Israel. Methode : This research uses a quantitative approach with Muslim consumers in the Greater Jakarta (Jabodetabek) area as the target population. D…
Consumer Behavior (Eighth Edition)
Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, …
Perlindungan konsumen, pencucian uang, dan merger saham bank: dilengkapi bank…
Legal aspects of protection on consumer's rights, money laundering and banking, and bank mergers in Indonesia.
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