Tujuan : Skripsi ini bertujuan untuk mengetahui apakah ada pengaruh customer experience dan electronic word of mouth terhadap brand trust pada produk skincare lokal pada generasi z berdomisili jabodetabek. Metode : Pada penelitian ini menggunakan pendekatan kuantitatif deskriptif. Teknik pengumpulan sampel menggunakan rumus lemeshow dengan menyebar kuesioner kepada 145 generasi z pe…
Pemodelan persamaan struktural
"Goal : This study aims to analyze the effect of Self Service Technology (SST), Perceived Value, and Perceived Risk on customer loyalty of Bank Syariah Indonesia in Bandar Lampung, with customer satisfaction as a mediating variable.. Methode : This research employed a quantitative method using the Partial Least Squares– Structural Equation Modeling (PLS-SEM) approach. Data were collecte…
Wealth management is one of the areas in which banks and other personal financial services players are investing heavily. But the market is changing fast. Going forward, players therefore need to adapt their strategies to the new realities: what worked in the past will not, for the most part, be appropriate in the future. This unique book, written by a former McKinsey consultant, offers an up-t…