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Analisis Pengaruh Digitalisasi Pemasaran, Operasional, Dan Layanan Terhadap Keputusan Jemaah Dalam Memilih Jasa Tour & Travel Umrah Dan Haji Di Bogor

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This study aims to determine the influence of marketing, operational, and service digitalization on pilgrims' decisions in choosing umrah and hajj tour and travel services in Bogor. : Data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique. : A. Digitalization of Services (DL) has a significant positive effect on pilgrims' decisions, through fast, transparent, and easily accessible services. B. Digitalization of Operations (DO) has a significant p ositive effect on pilgrims' decisions, by improving efficiency and customer experience. C. Digitalization of Marketing (DP) has a significant positive impact on pilgrims' decisions through expanded reach and increased trust via digital media.

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Detail Information

Series Title

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Call Number

REF 658.84 NAS a

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

ES

Language

Indonesia

ISBN/ISSN

NIM.2010103076

Classification

658.84

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Digitalization of Marketing
Digitalization of Operations
Digitalization of Services
Pilgrims' Decisions

Specific Detail Info

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Statement of Responsibility

Mohamad Farhan Nasution

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