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Global Marketing Strategy

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Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider business activities in North America, Europe and Asia.

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Detail Information

Series Title

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Call Number

658.848 DOU g

Publisher

New York : NY McGraw-Hill Education., 1995

Collation

xx, 554 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

0071132775

Classification

658.848

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing and advertising series

Specific Detail Info

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Statement of Responsibility

Susan P. Douglas

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