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Found 1 from your keywords: author="Craig, C. Samuel"
cover
Global Marketing Strategy
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Douglas, Susan P.Craig, C. Samuel

Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consid…

Edition
-
ISBN/ISSN
0071132775
Collation
xx, 554 p. : ill. ; 24 cm.
Series Title
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Call Number
658.848 DOU g