"Objective : This study aims to analyze the effect of Fear of Missing Out (FoMO), Halal Awareness, Halal Label, and Store Atmosphere on purchasing decisions at oriental restaurants in the Jabodetabek area. Methods : The method used in this study was quantitative descriptive with data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique using SmartPL…
"Goal: This study aims to analyze the influence of halal literacy and awareness, religiosity, perceived benefits, perceived ease, and external support on the intention and actual behavior of Micro, Small, and Medium Enterprises (MSMEs) in obtaining halal certification. The research focuses on identifying the most consistent factors affecting both variables to provide strategic recommend…