"Using the Business Model Canvas (BMC) approach, this study aims to create a business plan for the Muslim fashion brand Aqashfa, which sells abayas and gamis. This approach focuses on customer segments and value propositions. This study is based on the rapid growth of the Muslim fashion industry in Indonesia and the high market demand for clothing that is compliant with sharia but rem…
"This study aims to examine the influence of fashion trends, discount promotions, and advertising on consumer purchasing decisions on e-commerce platforms. This study was conducted to determine the extent to which these three marketing factors influence consumer behavior in making online shopping decisions. : The research approach used was quantitative, using the Partial Least …
"Hakikat menulis dan publikasi adalah menginformasikan dan membagikan hasil penelitian ilmiah serta buah pikir penulisnya. Menyebarluaskan hasil penelitian sama pentingnya dengan melakukan penelitian itu sendiri. Karya ilmiah yang dapat diakses dan diketahui khalayak ramai akan turut memberi sumbangsih terhadap ilmu pengetahuan dan kebaharuan suatu ilmu. Oleh karena itu, penulisan karya ilmiah …