For over 20 years, this has been the best-selling guide to software engineering for students and industry professionals alike. This seventh edition features a new part four on web engineering, which presents a complete engineering approach for the analysis, design and testing of web applications.
This text strives to bring money and banking up-to-date by providing complete, integrated coverage of topics that are important to the twenty-first century world of money and banking. While covering the myriad topics appropriate for a money and banking course, the book is the first in the field to fully integrate coverage of international financial markets and the global economy from the outset…
Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, …
"Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutual…
"Edisi keenam ini telah banyak direvisi untuk mencapai pendekatan ilmiah dan memberikan pengantar yang komprehensif kepada mahasiswa terkait apa yang dianggap sebagai penelitian yang baik. Edisi ini berisi, serangkaian materi baru pada pendekatan alternatif untuk penelitian bisnis termasuk tiga bab baru: Tinjauan literature Kritis, Observasi, dan Kuesioner. Bab yang lain pada bidang Masalah …