Weygandt Accounting Principles starts with what students know. In the new Ninth Edition, students clearly see the relevance of accounting in their everyday lives and are therefore motivated to do the work assigned. Weygandt Accounting Principles introduces challenging accounting concepts with examples that are familiar to the student. This connection to their everyday lives helps build stude…
Published in conjunction with The British Council, this is a four-part ELT course for teenagers, consisting of student's books, practice books, teacher's books and cassettes. Language is introduced gradually, and recycled throughout the course to build students' confidence.
Published in conjunction with The British Council, this is a four-part ELT course for teenagers, consisting of student's books, practice books, teacher's books and cassettes. Language is introduced gradually, and recycled throughout the course to build students' confidence.
Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, …
"International Economics, the best-selling textbook in the field, is written by two of the world's preeminent economists. Both the real trade portion of the book and the monetary portion are divided into a core of chapters focused on theory, followed by chapters applying the theory to major policy questions, past and current. The Sixth Edition has been throughly revised to reflect the changes o…