This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main consumers are…
Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were proces…
Skripsi ini membahas tentang pengaruh masing masing dimensi indeks pembanguna manusia terhadap pertumbuhan ekonomi di provinsi sulawesi selatan. Jenis penelitian yang digunakan dalam penelitian ini merupakan penelitian metode campuran. Jenis data yang digunakan merupakan penggabungan data time series dan cross section dari tahun 2018-2021 dengan menggunakan model expalanatory Sequence design me…
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