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Found 1 from your keywords: author=McQuail, Denis
cover
McQuail's mass communication theory : 4th Edition
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McQuail, Denis

Publisher description: The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audienc…

Edition
4th
ISBN/ISSN
0761965475
Collation
-
Series Title
-
Call Number
302.2 MCQ m