This revised and expanded second edition of the text covers 240 key areas of business and finance. It features new chapters on: management; organizational behaviour; marketing; law; economics; and international trade.
Mastering these skills spells the difference between "A.B.D." and "Ph.D." -refuting the magnum opus myth -coping with the dissertation as obsession (magnificent or otherwise) -the fine art of selecting a topic -writing the dissertation with publication in mind -when to stand your ground and when to prudently retreat if the committee's conception of your thesis differs substantially from your ow…