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Found 59 from your keywords: author=Hanifah, Alya
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Pengaruh Customer Experience dan Electronic Word of Mouth terhadap Brand Trus…
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Nursakinah, Alya

Tujuan : Skripsi ini bertujuan untuk mengetahui apakah ada pengaruh customer experience dan electronic word of mouth terhadap brand trust pada produk skincare lokal pada generasi z berdomisili jabodetabek. Metode : Pada penelitian ini menggunakan pendekatan kuantitatif deskriptif. Teknik pengumpulan sampel menggunakan rumus lemeshow dengan menyebar kuesioner kepada 145 generasi z pe…

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Adopting Digital Banking Services: Financial Performance Determinants of Shar…
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Alya, Zetrina

Tujuan : Untuk mengukur sejauh mana adopsi layanan perbankan digital di Bank BPD Syariah di Sumatera dan untuk memeriksa dampak saat ini antara adopsi digital banking, faktor internal bank, dan kondisi makroekonomi terhadap kinerja keuangan. Metodologi : Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode data panel untuk menganalisis data kuartalan dari Q1 …

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Analisis Content Mareting Dalam Meningkatkan Engagement Media Sosial Dengan M…
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Khalisha, Alya

"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…

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Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…
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Pratiwi, Alya Junianti

"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…

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