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Found 36 from your keywords: author=Fitriani, Risma Lina
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Digital P…
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equation Modeling-…
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