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Found 1 from your keywords: author=Brassington, Frances
cover
Principles of Marketing (Fourth Edition)
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Brassington, FrancesPettitt, Stephen

"Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’. This comprehensive 4th edition combines the freshness that people love with new and updated case…

Edition
Fourth Edition
ISBN/ISSN
9780273695592
Collation
-
Series Title
-
Call Number
TND 658.8 BRA P