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Determinan Intensi Pembelian Suplemen Herbal Halal: Studi Kasus Konsumen Musl…
Method: This study employs a quantitative approach using a survey method. The research instrument consists of a questionnaire distributed online to 100 respondents residing in the cities of Bogor, Bandung, Depok, Sukabumi, Cianjur Regency, and Bekasi. The collected data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to test the influence of attitude, …
Situational Leadership And Islamic Ethics In multt-Level Marketing (MLM) Lead…
"Purpose : Identify and analyze the effective use of transactional and transformational leadership models in the MLM business environment, considering agent conditions within the framework of Situational Leadership Theory, and explore the application of Islamic ethical principles in the leadership. Methodology : A qualitative approach with a case study method is used in this study. T…
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