" To analyze the short-term and long-term effects of BI interest rates, inflation, exchange rates, world gold prices,and world oil prices on the Indonesian Sharia Stock Index (ISSI) during the 2020–2024 period. : Autoregressive Distributed Lag (ARDL) : The results show that in the long term, BI interest rates, exchange rates, and world gold prices have a significant negativ…
Goal : This study aims to analyze the effect of Brand Experience and promotion on Brand Loyalty at Starbucks in Indonesia, and analyze the role of boycott as a moderating variable in the relationship. Method : This quantitative research uses online survey method with purposive sampling technique in 15 major cities in Indonesia. Data were collected through online questionnaires from at le…