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Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
Analisis pengaruh kualitas layanan dan atribut produk terhadap kepuasan pelan…
ABSTRACT The aims of this study is to look at the impact of the quality of service and product attributes on customer satisfaction measured by Likert scale using multiple regression method. The results of the study examined the characteristics of customers in terms of gender, age, residence, occupation, income and last visit. The simultaneous quality of service and product attributes affect c…
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