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Analisis Pengaruh Keputusan Pembelian Produk Makanan di Restoran Jepang Cepat…
This study aims to analyze the influence of taste perception, price perception, service quality, and halal literacy on the purchasing decisions of Generation Z consumers in Bogor regarding halal- certified Japanese fast food products. : This research employs a quantitative approach through a survey method by distributing questionnaires to 100 respondents from Generation Z in Bogor who have prev…
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- NIM.2110103027
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- REF 658.8342 KHA a
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