Analisis Faktor Yang Mempengaruhi Keputusan Investasi Generasi Z Dan Milenial…

"Goal : This study aims to analyze the influence of financial literacy, risk perception, and investment knowledge on investment decisions in ANTAM gold among Generation Z and Millennials in Bogor Regency. Methods : This research employs a quantitative approach with the analytical technique of Structural Equation Modeling - Partial Least Squares (SEM-PLS). Primary data were obtained thr…

Pengaruh Word Of Mouth, Influencer Marketing, dan Iklan Terhadap Brand Awaren…

The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This research employs a quantitative approach with a survey method. The population of this study …

Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…

This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using Structural Equ…

Analisis Pengaruh Keputusan Pembelian Produk Makanan di Restoran Jepang Cepat…

This study aims to analyze the influence of taste perception, price perception, service quality, and halal literacy on the purchasing decisions of Generation Z consumers in Bogor regarding halal- certified Japanese fast food products. : This research employs a quantitative approach through a survey method by distributing questionnaires to 100 respondents from Generation Z in Bogor who have prev…

Analisis Faktor yang Mempengaruhi Penggunaan Layanan M-Banking Syariah Oleh G…

to find information about the influence ofperseptions Of ease, and security on the use of sharia Mobile Bankingservices By muslim Generation Gen Z

Analisis Faktor yang Mempengaruhi Minat Investasi Saham Syariah Gen-Z di Jabo…

Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. The results of t…

Analisis Faktor yang Mempengaruhi Loyalitas Pengguna Fintech Syariah Pada Gen…

Goal Method : To analyze the influence of Perceived Ease of Use and Perceived Usefulness on Loyalty of Gen Z Sharia Fintech Users in Jabodetabek, with Customer Satisfaction as a Mediator : This study used a quantitative approach with a case study of Gen Z in Jabodetabek. Data collection was conducted through a Google Form questionnaire. The data were processed using SEM-PLS analysis. Result/Fin…

Determinan Faktor yang Mempengaruhi Minat dalam Bersedekah (Studi Kasus Gener…

Tujuan : Penelitian ini bertujuan untuk mengetahui mengetahui faktor-faktor yang mempengaruhi minat Gen Z dalam bersedekah di wilayah Jabodetabek. Metode : Structural Equation Modeling – Partial Least Square (SEMPLS). Hasil/ temuan : Penelitian ini menguji sikap, norma subjektif dan kontrol perilaku terhadap minat Gen Z dalam bersedekah. Populasi penelitian ini adalah Generasi Z di…

Pengaruh Media Sosial Instagram, Harga dan Kualitas Pelayanan terhadap Minat …

Edition

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ISBN/ISSN

NIM.19101059

Collation

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Series Title

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Call Number

REF 658.8342 RIZ p

Preferensi Generasi Z terhadap Produk Makanan dan Minuman Kemasan Halal pada …

Edition

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ISBN/ISSN

NIM.18103023

Collation

ES

Series Title

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Call Number

REF 658.8342 WIR p