Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Digital P…

To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equation Modeling-…

Pengaruh Brand Trust, Advertising Credibility, dan E- WOM Produk Somethinc Te…

"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…

Analisis Perilaku Konsumen Muslim Terhadap Penggunaan Gopay Pasca Covid Di Ja…

Goal: This study aims to determine the behavior of Muslim consumers in using the e-wallet Gopay. Method: This research uses a descriptive quantitative approach and enhance the traditional Technology Acceptance Model (TAM) constructs with three additional factors, namely perceived credibility, social influence and religiosity, to understand customers behavioral intentions to adopt e-wal…

Analisis Faktor Yang Mempengaruhi Minat Nasabah Dalam Menggunakan Layanan Mob…

Edition

-

ISBN/ISSN

NIM.17101232

Collation

MBS

Series Title

-

Call Number

REF 332.17 WUL a

Analisis Pengaruh Pengetahuan Zakat Kredibilitas Lembaga Dan Digitalisasi Zak…

Edition

-

ISBN/ISSN

NIM.17103048

Collation

ES

Series Title

-

Call Number

REF 2X4.14 ROB a

The Effect of E-Wom to Consumer Behaviour Towards a Halal Hotel (A Case Study…

Edition

-

ISBN/ISSN

NIM.16103027

Collation

ES

Series Title

-

Call Number

REF 658.8342 MUS t