Strategi Marketing Melalui Penyesuaian Search Engine Optimization (SEO) Dan K…

kualitatif

Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…

"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…

Analisis Content Mareting Dalam Meningkatkan Engagement Media Sosial Dengan M…

"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…

Analisis Content Marketing Dalam Meningkatkan Reach Pada Media Sosial Instagr…

"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…

Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…

"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…

Pengaruh Word Of Mouth, Kualitas Pelayanan, Dan Kualitas Konten Instagram Ter…

Objectives Methods Result/Findings : This study aims to determine the influence of Word of Mouth, Service Quality, and Instagram Content Quality on repurchase decisions of consumers at Kopi Nako in the Bogor area. : This research employed a quantitative approach with a survey method. The population consisted of consumers who had visited and made purchases at Kopi Nako in Bogor. The sampling tec…

Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…

Kuantitatif

Pengaruh Content Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kep…

" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…

Pengaruh Viral Marketing, Content Marketing Dan Brand Image Terhadap Keputusa…

"Purpose : This research aims to analyze the influence of viral marketing, content marketing, and brand image on the purchase decision of local clothing through the TikTok application among Generation Z in Bogor Regency. Method : The study employs a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling–Partial …

Dinamika Konten Dan Live Streaming Pada Aplikasi TikTok: Dabe Beaute

Kualitatif

Pengaruh Penggunaan Media Sosial, Konten Kreatif, Dan Platform E-Commerce Tik…

Tujuan: Penelitian ini berfokus pada analisis bagaimana pemanfaatan platform e commerce TikTok Shop serta penerapan strategi pemasaran digital dapat memengaruhi penjualan produk UMKM (Usaha Mikro, Kecil, dan Menengah) di wilayah Bogor. Dalam kajian ini, strategi pemasaran digital ditempatkan sebagai variabel yang berperan sebagai perantara (mediator) antara penggunaan TikTok Shop dan peningkata…

Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…

"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…

Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …

"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…

Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…

"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…

Pengaruh Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian Produk…

Tujuan: Penelitian ini mengevaluasi pengaruh e-WOM terhadap keputusan pembelian produk makanan halal Mie Gacoan di Shopee Food. Intensitas, valensi opini, dan konten adalah 3 indikator yang digunakan untuk mengukur e-Wom terhadap keputusan pembelian. Metode: Penelitian ini menggunakan metode kuantitatif dengan data primer berupa kuesioner sebagai sumber data. Responden dalam penelitian…

Pengaruh Content Marketing, Kualitas Produk, Diskon, Dan Online Customer Revi…

Tujuan : Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari content marketing, kualitas produk, diskon, dan online customer review terhadap impulse buying konsumen shopee baik secara parsial maupun simultan. Metode : Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel non probability sampling. Penelitian ini melibatkan sebesar 132 responden. Dat…

Analisis Pengaruh Content Markerting, Reputasi Dan Kepercayaan Terhadap Minat…

Edition

-

ISBN/ISSN

NIM.17101037

Collation

MBS

Series Title

-

Call Number

REF 658.8343 SAL a

Pengaruh Digital Marketing Terhadap Keputusan Berzakat Pada Badan Amil Zakat …

Edition

-

ISBN/ISSN

NIM.18130027

Collation

THESIS

Series Title

-

Call Number

REF 658.84 AGU p

Analisis Pengaruh Content Marketing, Viral Marketing dan Social Media Marketi…

Edition

-

ISBN/ISSN

NIM.16101140

Collation

MBS

Series Title

-

Call Number

REF 658.8343 ZAH a

Analisis Content Marketing Dan Visual Animasi Terhadap Pembentukan Brand Awar…

Edition

-

ISBN/ISSN

NIM.17101015

Collation

MBS

Series Title

-

Call Number

REF 658.8 PUT a