Action Research
"Business Model Canvas Analysis : To get a proper description of the Business Model Canvas by emphasizing on the value proposition and customer segment. As well as identifying the right value proposition and customer segment for the Rumah Bimbel Kita business. : The method used in analyzing data is a qualitative method using an action research approach through observations and int…
Kuantitatif
"Goal : This study aims to design and analyze the business model of the Vellare clothing brand using the Business Model Canvas framework. The research focuses on identifying the customer segments and defining the value propositions to support the growth and sustainability of the business. Methode : The research adopts an action research method with a qualitative approach. Data collecti…
"This study analyzes the effect of ESG disclosure, PROPER rating, ROA, EPS, and Firm Size on Market Value Added (MVA) of Islamic companies listed on the Indonesia Stock Exchange for the 2022–2024 period, using 150 observations. Secondary data were obtained from annual reports, financial statements, and Yahoo Finance, analyzed using panel data regression. The results show that ESG disc…
"This study aims to identify the customer segments and the value proposition that can be delivered by the company.. : The researcher employed an action research method using a qualitative approach. Qualitative data was gathered through observations and interviews.. : The findings of this study indicate that the majority of consumers are highly familiar with the products offered. A…
"This study aims to analyze and validate the business model of “Grown Healthy,” a provider of healthy ready-to-eat meals, with a focus on customer segmentation and value proposition using the Business Model Canvas (BMC) framework. : The method used is Action Research with a qualitative case study approach, conducted from June to August 2025 in the Bogor and Jakarta areas. Data…
"This study aims to identify the customer segments and the value proposition that can be delivered by the company.. : The researcher employed an action research method using a qualitative approach. Qualitative data was gathered through observations and interviews.. : The findings of this study indicate that the majority of consumers are highly familiar with the products offered. A…
"Using the Business Model Canvas (BMC) approach, this study aims to create a business plan for the Muslim fashion brand Aqashfa, which sells abayas and gamis. This approach focuses on customer segments and value propositions. This study is based on the rapid growth of the Muslim fashion industry in Indonesia and the high market demand for clothing that is compliant with sharia but rem…
"Rumah Tahfidz Al-Jauhar is designed as a solution to reduce the high rate of Qur’anic illiteracy in Indonesia, particularly in the Bogor region. Based on data, around 65% of Muslims in Indonesia are still unable to read the Qur’an. To address this issue, this business introduces Qur’an learning classes using the Business Model Canvas (BMC) approach, focusing on two main blocks: C…
"This study aims to design a business plan for Salai Sedap Sumatra using the Business Model Canvas (BMC) approach to analyze and validate the customer segments and value propositions. The research background stems from the high potential of smoked fish (ikan salai) as a nutritious, practical, and long-shelf-life food, as well as a representation of Sumatran culinary heritage. The method…
"This research aims to design and analyze a business development plan for Inara Hijab as an eco-friendly hijab brand oriented toward sustainability, social empowerment, and compliance with Islamic ethical principles. Specifically, this study seeks to identify potential customer segments, formulate a value proposition aligned with the sustainable hijab market, and assess business feasibi…
"This research uses an action research method to determine the probability level of the offered product, especially focusing on the customer segment and value propositions elements using the Business Model Canvas approach. Several comprehensive methods were applied, and the instruments used in this study were observation and interviews with respondents to obtain the necessary data…
"Mahmoud is a Muslim fashion brand that focuses on providing slim-fit dresses with elegant, modern designs while adhering to Sharia guidelines. This research uses the Business Model Canvas approach with an emphasis on the elements of customer segmentation and value proposition. The research methodology includes direct observation, in-depth interviews with 25 informants consisting of s…
"Based on data from the Ministry of Religious Affairs of the Republic of Indonesia, Muslims constitute the majority population, reaching 229.62 million, while the Indonesian Internet Service Providers Association (APJII) reported 221,563,479 internet users in 2024. Arabic holds a unique position as the language of the Qur’an; however, many who have memorized it do not understand its m…
"Gayo coffee, originating from Central Aceh, is renowned for its unique flavor and premium quality. Despite its significant potential, the commercial marketing of Gayo coffee, particularly in the form of ready-to-drink beverages, remains limited. This study aims to develop an effective business planning model for Gayo coffee drinks, focusing on establishing appropriate Customer Segments…
"Makmur Jaya is a company operating in the Precast Concrete business sector. In general, precast concrete is a process of processing several concrete mixtures, the ingredients for which are made from cement, sand (fine aggregate), gravel (coarse aggregate), water and additives into a solid mass which is carried out by fabrication (printing). Precast concrete is a concrete component wi…
Abstract This study aims to analyze the feasibility of the mobile Indomie food stall business plan, “Semangkuk Warmindo,” using the Business Model Canvas (BMC) approach. The research focuses on the customer segments and value proposition elements. The method employed is action research, utilizing observation and interviews with participants in Depok City. The findings indicate that the busi…
"Objective : Here is a concise version of the given text: This study aims to identify customer segments, define unique value propositions, and determine effective marketing channels for Kotenk SW's swallow bird’s nest business using the Business Model Canvas approach. By analyzing these elements, the research seeks to develop an innovative strategy to enhance competitiveness in dome…