This study aims to observe the development of the environment in halal tourist spots located in the city of Pekanbaru, Riau. : This research uses a quantitative method, and the data is both primary and secondary. According to the Statistics Agency, the population of Pekanbaru is 1,167,599 people. In this study, the sample used to conduct observations is based on PLS-SEM and questionnaires, as t…
"Goal : This study aims to investigate the influence of halal literacy, product knowledge, and price on the intention to purchase halal dietary supplement, and also to determine the level of halal literacy on productive age range of 18-65 years old muslim consumer in Jabodetabek. Methode : This study uses a theory of planned behaviour approach combined with the addition of halal liter…