"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
" This study uses a quantitative approach with explanatory research to identify causal relationships between variables. Primary data will be collected through questionnaires distributed to active students and alumni of Tazkia Islamic University in the period 2020-2024. The research sample will be determined using the Slovin formula. Data analysis will be carried out using the Struct…
"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
"To develop a standardized service procedure for new students at Universitas Islam Tazkia that is effective, efficient, and aligned with the needs of prospective students through the application of the action research method. : This study employed the action research method, which includes problem identification, solution formulation, implementation, and evaluation. Data were collec…
"Goal :This study aims to analyze the implementation of the Indonesian Financial Accounting Standards (PSAK) 72 regarding revenue recognition at Tazkia Tours and Travel. The research is based on the importance of proper revenue recognition to accurately reflect the company’s financial position, especially in travel service companies that receive advance payments. Methode : This resea…
Tujuan penelitian ini adalah untuk Mengetahui Gambar Dark Triad Mahasiswa Akuntansi Syarah IAI Tazkia Dan Mahasiswa Akuntansi Syariah Program Hafidzpreneur Dan Reguler. Kuantitatif, Hasil Penelitian Menunjukkan Bahwa Tidak Terdapat Perbedaan Yang Signifikan Secara Statistik Dalam Kerakteristik Dark Triad Psikopati, Narsisme, Dan Machiavellianisme Antara Mahasiswa Kuntansi Syariah Program Regule…