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Found 1 from your keywords: subject="Structural Equation M...
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Pengaruh Bauran Pemasaran Dan Layanan Prima Dalam Menciptakan Word Of Mouth M…
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Satria, Putra

"This study analyzes the effect of marketing mix and excellent service on positive word of mouth (WOM) for Warung Mikro Bank Syariah Mandiri (BSM) products. The approach used is quantitative with the Structural Equation Modeling (SEM) method through LISREL 8 software, with 125 respondents from three BSM units in Bogor Regency. The results indicate that the marketing mix significantly …

Edition
-
ISBN/ISSN
NIM.13020017
Collation
MES
Series Title
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Call Number
REF 658.8 SAT p