Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
    See More
Found 1 from your keywords: subject="Sosial Media Influenc...
cover
Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…
Comment Share
Pratiwi, Alya Junianti

"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…

Edition
-
ISBN/ISSN
NIM.2110101011
Collation
-
Series Title
-
Call Number
REF 658.8342 PRA p