Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…

"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…

Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…

"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…

Determinan Pengelolaan Keuangan Pribadi Pada Mahasiswa Pengguna Media Sosial …

"The results of this study indicate that the Financial Literacy variable has a positive and significant influence on Personal Financial Management. Meanwhile, the Fear of Missing Out (FoMO) and Hedonistic Lifestyle variables have a negative and insignificant influence on Personal Financial Management. Thus, financial literacy is an important factor in improving good financial manage…

Strategi Digital Marketing Dalam Meningkatkan Minat Beli Kendaraan Bekas Mela…

This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.

Pengaruh Citra Merek, Media Sosial, Dan Religiusitas Terhadap Minat Beli KFC:…

"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …

Analisis Content Mareting Dalam Meningkatkan Engagement Media Sosial Dengan M…

"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…

Analisis Content Marketing Dalam Meningkatkan Reach Pada Media Sosial Instagr…

"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…

Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…

"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…

Strategi Branding Fandshoes Dalam Meningkatkan Sale Bisnis Pada Platform Tiktok

Goal : This study aims to explain and analyze the implementation of FandShoes' branding strategy on the TikTok platform to increase sales rates, as well as to identify practices and strategic elements that contribute to increased consumer interest in purchasing. Methods : This research is descriptive qualitative in nature with a field study approach. Data collection techniques include semi-stru…

Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…

"This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results show…

Pengaruh Strategi Pemasaran Media Sosial, E-WOM (Electronic Word Of Mounth). …

"This research was conducted with the aim of analyzing the nfluence of social media marketing strategies on consumer decisions in choosing Hajj & Umrah travel, analyzing the influence of E-WOM on consumer decisions in choosing Hajj & Umrah travel, and analyzing the influence of service quality on consumer decisions in choosing Hajj & Umrah travel. : This study used a quantitativ…

Timur Tengah Pasca-Arab Spring : Pergulatan Kultur, Ekonomi, Politik, Dan Ter…

Edition

cet.1

ISBN/ISSN

9786239772871

Collation

xi + 292 hlm.., 14,5 x 20,5 cm

Series Title

-

Call Number

956 SYU t

Pengaruh Pemahaman tentang Riba, Lingkungan Sosial, Persepsi Kemudahan dan Ma…

Untuk mengetahui pengaruh pemahaman tentang riba,lingkungan sosial,persepsi kemudahan dan manfaat terhadap keputussan penggunaan shopee paylater. menggunakan metode structural equation modelingpartial least square. hasil dari penelitian ini menunjukkan bahwa variabel lingkungan sosial, persepsi kemudahan dan persepsi mamfaat memiliki pengaruh positif signifikan terhadap keputusan penggunaan sho…

Faktor-faktor yang Mempengaruhi Minat Berdonasi Melalui Mobile Banking BSI

Skripsi ini membahas faktor apa saja yang mempengaruhi minat berdonasi gen Z. jenis penelitian ini adalah kuantitatif.hasil penelitian ini menunjukkan bahwa persepsi kegunaan dan pengaruh sosial berpengaruh positif dan signifikan terhadap minat berdonasi melalui mobile banking BSI, dengan persepsi kegunaan menjadi faktor paling dominan.

Menangkap peluang di tanah wenang : Perkembangan sosial-ekonomi dan bi di sul…

Edition

-

ISBN/ISSN

9786235662497

Collation

-

Series Title

-

Call Number

330.9598 AFF m

Interaksi Sosial Siswa Berdasar Distribusi Peran dan Fungsi Sosial di SMAIT B…

Edition

-

ISBN/ISSN

NIM.S.2010208003

Collation

-

Series Title

-

Call Number

REF 302 RUG i

Advertising that makes money; 12 Prinsip mengelola merek menjadi market leade…

Edition

-

ISBN/ISSN

9789792242096

Collation

316hlm;16x24cm

Series Title

-

Call Number

659.1 WAT a

Tanggung jawab dalam islam

Edition

-

ISBN/ISSN

9799767156

Collation

-

Series Title

-

Call Number

654.408 HAN t

Profil Kantor urusan agama (KUA) Kecamatan teladan Tahun 2019

Edition

-

ISBN/ISSN

-

Collation

vi+328 hlm;14x21cm

Series Title

-

Call Number

2X4.6 KEM p

JURUS SAKTI Copywriting di Twitter, Facebook dan Blog

Edition

-

ISBN/ISSN

9786020019062

Collation

-

Series Title

-

Call Number

659.1 AGU j