Pengaruh Ekuitas Merek Terhadap Minat Beli Ulang Produk Fashion Olahraga Musl…

"Goal: The purpose of this study is to identify factors that can influence the intention to repurchase Muslim sports fashion products. In particular, the variables of Brand equity, namely Brand awareness, Brand associations, and perceived quality are the variables used in research to determine their effect on repurchasing intention for Muslimah sports fashion products. Methode: The rese…

Pengaruh Sikap, Kepercayaan Konsumen, Dan Kemudahan Penggunaan Terhadap Minat…

"This study aims to examine repurchase intention in the Shopee marketplace using the variables of Attitude, Consumer Trust, and Ease of Use. The research is specifically focused on Generetion Z in Riau Province. : This study employs a descriptive quantitative approach with Partial Least Square – Structural Equation Modeling (PLS-SEM) as the analysis technique. The sampling method …

Pengaruh E-Service Quality, Website Design Quality terhadap Repurchase Intent…

Tujuan: Untuk mendapatkan informasi mengenai pengaruh e-service quality, website design quality terhadap repurchase intention dan e-trust sebagai variabel mediasi pada pengguna platform TikTok Shop di kalangan mahasiswa aktif Institut Agama Islam Tazkia Bogor Angkatan 2019, 2020, 2021, dan 2022. Metode: Penelitian ini menggunakan metode kuantitatif. Pendekatan pada penelitian ini mengg…

Pengaruh Layanan Halal Travel Agency Terhadap Minat Pembelian Ulang Konsumen …

Edition

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ISBN/ISSN

NIM.16101041

Collation

MBS

Series Title

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Call Number

REF 658.8343 YUS p