Pengaruh Halal Awareness Dan Digital Content Terhadap Purchase Intention Maka…

"Goal : Despite the rapid growth of Indonesia’s halal industry, its global export share remains modest at just 3% of its potential. Generation Z, as the largest demographic segment, holds vast potential to boost halal food consumption; however, their purchasing intention tends to be inflated, superficial, or impulsive, lacking sustained commitment. This study investigates the influenc…

Pengaruh Citra Merek, Media Sosial, Dan Religiusitas Terhadap Minat Beli KFC:…

"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …

Bogor People’s Preferences toward Visit Intention on Halal Tourism

Edition

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ISBN/ISSN

NIM.19101021

Collation

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Series Title

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Call Number

REF 338.4791 HAK b