Objective: This study aims to examine the relationship between variables in the Theory Planned Behavior (TPB) and Technical Acceptance Model (TAM) models and the preferences of young households in choosing sharia insurance in the Jabodetabek area. This research also measures the spirituality factor which moderates the influence of TPB and TAM on young households' preferences in choosi…
Objective: This study aims to examine the relationship between variables in the Theory Planned Behavior (TPB) and Technical Acceptance Model (TAM) models and the preferences of young households in choosing sharia insurance in the Jabodetabek area. This research also measures the spirituality factor which moderates the influence of TPB and TAM on young households' preferences in choosi…