Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…

Kuantitatif

Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…

"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…

Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …

"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…

Pengaruh Content Marketing, Kualitas Produk, Diskon, Dan Online Customer Revi…

Tujuan : Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari content marketing, kualitas produk, diskon, dan online customer review terhadap impulse buying konsumen shopee baik secara parsial maupun simultan. Metode : Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel non probability sampling. Penelitian ini melibatkan sebesar 132 responden. Dat…

Pengaruh Influencer Marketing,Online Customer Review, Dan Brand Image Terhada…

Edition

-

ISBN/ISSN

NIM.18101132

Collation

MBS

Series Title

-

Call Number

REF 658.8343 PUT p

Pengaruh Tampilan Foto produk, Online Customer Review, Dan Rating Terhadap Mi…

Edition

-

ISBN/ISSN

NIM.18101223

Collation

MBS

Series Title

-

Call Number

REF 658.8342 ARD p

Pengaruh Harga, Metode pembayaran, Dan Online Customer Review Terhadap Keputu…

Edition

-

ISBN/ISSN

NIM.18101043

Collation

MBS

Series Title

-

Call Number

REF 658.8342 SUB p