"Goal: The purpose of this study is to identify factors that can influence the intention to repurchase Muslim sports fashion products. In particular, the variables of Brand equity, namely Brand awareness, Brand associations, and perceived quality are the variables used in research to determine their effect on repurchasing intention for Muslimah sports fashion products. Methode: The rese…
"Goal : This study aims to analyze the factors influencing the work-life balance (WLB) of muslim women workers in the formal education sector in the Greater Jakarta area. muslim women workers play a strategic role as educators of the nation's next generation and household managers, making the balance between professional and domestic roles a crucial issue. Methode : This study examines…
Kuantitatif
Bisnis fashion muslimah, khususnya abaya, memiliki prospek yang sangat menjanjikan di pasar global dan lokal. Sebagai negara dengan populasi Muslim terbesar di dunia, Indonesia menawarkan pasar yang luas untuk produk busana Muslimah, termasuk abaya. Tren busana syar'i yang semakin meningkat di kalangan wanita Muslimah, didukung oleh inovasi desain yang menarik dan pemasaran digital ya…