Determinants Of Halal Drug Purchase Decisions Among Muslim Consumers: Moderat…

Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to understand the u…

Pengaruh Sertifikasi Halal, Literasi Halal, Religiusitas, Terhadap Minat Beli…

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh nilai religiusitas, literasi halal, dan pengetahuan produk terhadap keputusan konsumen muslim di wilayah JABODETABEK untuk memboikot produk McDonald's. Penelitian ini dilakukan dengan latar belakang meningkatnya kesadaran konsumen muslim terhadap isu-isu global, seperti konflik Israel-Palestina, yang mempengaruhi keputusan k…

The Determinants Of Muslim Consumers Confidence In Muslim-Owned Restaurants W…

Edition

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ISBN/ISSN

NIM.19101194

Collation

MBS

Series Title

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Call Number

REF 658.8342 AZH t