"The results of this study indicate that the Financial Literacy variable has a positive and significant influence on Personal Financial Management. Meanwhile, the Fear of Missing Out (FoMO) and Hedonistic Lifestyle variables have a negative and insignificant influence on Personal Financial Management. Thus, financial literacy is an important factor in improving good financial manage…
"This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results show…